Big Lots(BIG) Globenewswire·2025-02-27 16:45Company Overview - Bigben Interactive HK Ltd. has entered a licensing agreement with BBC Studios for the animated series Bluey, which has gained significant popularity in Europe, particularly in France [1][2] - The company is known for its innovative products in the digital entertainment industry, focusing on mobile and audio sectors, and has a strong presence in gaming through its NACON brand [5] Product Launch - Bigben is set to launch an interactive luminous alarm clock and nightlight inspired by Bluey in the second half of 2025, designed to be user-friendly and appealing to children [3][4] - The product aims to enhance the daily routines of children while staying true to the essence of the Bluey series, which is characterized by fun and engagement [4] Market Performance - Bluey was the number one program for the 4-10 age group in France in 2024, achieving a peak audience share of 49% on December 5th, and was also the top program on France TV/Okoo digital platforms [1] - The series has become a significant player in the toy market, ranking as the third best-selling license in the PS Figures/Playsets & Accessories category in France for 2024 [2] Brand and Audience Engagement - The collaboration with BBC Studios aims to deepen fan engagement and extend the Bluey brand through innovative product offerings [11] - Bluey has a global reach, being broadcasted in various countries, including Australia and the U.S., through partnerships with major networks like Disney [8]