Core Insights - Monster Beverage Corporation reported a record fourth quarter net sales increase of 4.7% to 1.81billion,withaforeigncurrencyadjustedincreaseof7.8517.9 million on a non-GAAP adjusted basis, while net income per diluted share was 0.38onanon−GAAPadjustedbasis[1][3][21]FinancialPerformance−Forthefourthquarterof2024,netsalesincreasedto1.81 billion from 1.73billioninthesameperiodlastyear[5]−TheMonsterEnergyR◯Drinkssegmentsawa4.51.67 billion, while the Strategic Brands segment increased by 11.1% to 102.0million[8][9]−TheAlcoholBrandssegmentexperiencedaslightdeclineof0.834.9 million [10] Profitability Metrics - Gross profit for the fourth quarter was 1.00billion,withagrossprofitmarginof55.3621.2 million, representing 34.3% of net sales, up from 29.2% in the prior year [14] - The effective tax rate for the fourth quarter was 29.9%, an increase from 18.5% in the previous year [19] Yearly Overview - For the full year 2024, net sales increased by 4.9% to 7.49billion,withaforeigncurrencyadjustedincreaseof8.41.62, compared to $1.56 in 2023 [32] - The company incurred additional impairments in the Alcohol Brands segment due to financial performance issues [27] Market Trends and Strategies - The company implemented a 5.0% price increase on its brands in the U.S., excluding Bang Energy®, which contributed to strong results [24] - There is a noted resurgence in the energy drink category in the U.S., with growth opportunities in household penetration and per capita consumption [23][24] - The company continues to focus on innovation, launching new products in early 2025 and maintaining a robust innovation pipeline [25]