Fluent Announces Unaudited Fourth Quarter and Full-Year 2024 Financial Results

Core Insights - Fluent, Inc. reported a strategic pivot towards its Commerce Media Solutions business, resulting in significant revenue growth despite a decline in overall revenue [2][5][6] - The company experienced a write-down of accounts receivables amounting to $2.5 million in Q4 2024, impacting consolidated revenue, gross profit, and net loss [2][6] - The Commerce Media Solutions segment saw a remarkable revenue increase of 139$17.2 million, and a full-year growth of 284% to $41.3 million [2][5][12] Fourth Quarter Highlights - Total revenue for Q4 2024 was$65.4 million, a decrease of 10.1% from $72.8 million in Q4 2023 [6] - Commerce Media Solutions revenue constituted 26$3.4 million, or $0.19 per share, compared to a net loss of$1.9 million, or $0.14 per share, in Q4 2023 [6][12] Full-Year 2024 Highlights - Total revenue for FY 2024 was$254.6 million, down 14.7% from $298.4 million in 2023 [6][12] - The net loss for FY 2024 was$29.3 million, or $1.80 per share, compared to a net loss of$63.2 million, or $4.59 per share, in the prior year [12] - Gross profit for FY 2024 was$60.8 million, representing 24% of revenue, a decrease of 22.6% from the previous year [12] Business Outlook - The company anticipates continued triple-digit year-over-year revenue growth in its Commerce Media Solutions business for 2025 [2][12] - Fluent aims to drive double-digit revenue growth and improve net loss compared to 2024, with expectations for positive adjusted EBITDA in the second half of 2025 [12]