Fluent Announces Unaudited Fourth Quarter and Full-Year 2024 Financial Results

Core Insights - Fluent, Inc. reported a strategic pivot towards its Commerce Media Solutions business, resulting in significant revenue growth despite a decline in overall revenue [2][5][6] - The company experienced a 139% year-over-year increase in Commerce Media Solutions revenue for Q4 2024, reaching $17.2 million, and a 284% increase for the full year 2024, totaling $41.3 million [2][5][12] - The company anticipates continued triple-digit revenue growth in its Commerce Media Solutions business for 2025 [2] Financial Performance - Total revenue for Q4 2024 was $65.4 million, a decrease of 10.1% from $72.8 million in Q4 2023 [6][20] - For the full year 2024, total revenue was $254.6 million, down 14.7% from $298.4 million in 2023 [6][20] - The net loss for Q4 2024 was $3.4 million, or $0.19 per share, compared to a net loss of $1.9 million, or $0.14 per share, in Q4 2023 [6][20] - The full year net loss was $29.3 million, or $1.80 per share, compared to a net loss of $63.2 million, or $4.59 per share, in 2023 [12][20] Profitability Metrics - Gross profit for Q4 2024 was $13.9 million, representing 21% of revenue, down from 29% in Q4 2023 [6][20] - The gross profit margin for Commerce Media Solutions was 39% in Q4 2024, up from 18% in Q4 2023 [5][6] - Adjusted EBITDA for Q4 2024 was negative $1.7 million, a decrease of $4.2 million compared to Q4 2023 [6][20] Strategic Initiatives - The company discontinued its ACA business in Q3 2024, leading to a $2.5 million write-down in accounts receivables, which impacted revenue and profit metrics [2][6] - Fluent aims to establish its Commerce Media Solutions as a leader in performance marketing and drive double-digit revenue growth in 2025 [12][14] Business Outlook - The company expects to continue leveraging its first-party user data and customer acquisition expertise to differentiate itself in the commerce media space [12][14] - Fluent anticipates improvements in net loss and positive adjusted EBITDA in the second half of 2025 as Commerce Media Solutions scales [12][14]