G-III Apparel (GIII) Prnewswire·2025-02-28 14:01Core Insights - Donna Karan New York is relaunching its iconic Cashmere Mist Eau de Parfum with a new campaign featuring supermodel Imaan Hammam, aiming to connect with modern women [1][2] - The fragrance, originally launched in 1994, is celebrated for its luxurious feel and timeless appeal, continuing to attract consumers after three decades [2][7] Campaign Details - The campaign is inspired by the original tagline "A fragrance to seduce the senses" and showcases Hammam's elegance in the Stockholm Archipelago, where the original campaign was shot [4][5] - The imagery is shot in black and white, emphasizing the minimalist beauty of both Hammam and the fragrance [5] Fragrance Composition - Cashmere Mist features top notes of Italian Bergamot, Lily of the Valley, and Orchid Flowers, with middle notes of Heliotrope, Moroccan Jasmine, and Ylang Ylang, and base notes including Sandalwood, Amber, Vanilla, Cedarwood, Patchouli, and Suede Accord [6][7] Product Information - The Eau de Parfum is available in three sizes: 3.4oz for 107, and 1.0oz for $78 [9] Company Background - Inter Parfums, Inc. has been operating in the global fragrance business since 1982, managing a diverse portfolio of prestige brands and distributing products in over 120 countries [11][12] - G-III Apparel Group, Ltd. owns and licenses a portfolio of over 30 brands, including Donna Karan, and is recognized for its expertise in fashion design and marketing [13]