Lifeway Foods(LWAY) Prnewswire·2025-02-28 15:52Company Overview - Lifeway Foods, Inc. is recognized as America's leading supplier of probiotic fermented beverages, specifically kefir, and has been listed among Forbes' Best Small Companies [3] - The company produces a variety of products including drinkable kefir, cheeses, and a ProBugs line for children, with its products sold in multiple countries including the U.S., Mexico, and France [3] Product Innovation - Lifeway is focused on crafting products that meet consumer demands, particularly in the growing interest in kefir linked to health benefits such as reduced incidence of certain colorectal cancers [2] - The company is introducing new offerings that incorporate on-trend ingredients and unique flavor combinations aimed at appealing to Gen Z and Millennial consumers [2] Market Engagement - Lifeway will showcase its products at Expo West, providing samples of new probiotic items and creative recipes, highlighting the versatility and nutritional benefits of its offerings [1][2] - The company aims to connect with food lovers, retailers, and health enthusiasts at the event, emphasizing its commitment to better-for-you foods [2]