Kaltura(US:KLTR) Globenewswire·2025-03-03 13:00Core Insights - Kaltura has launched the TV Genie, an AI-infused platform designed to enhance entertainment experiences for live and on-demand streaming, with over 50 companies participating in its beta-release program [1][5]. Group 1: Product Features - TV Genie offers hyper-personalized viewing experiences, enabling media and telecommunications companies to enhance audience engagement and streamline operations through content enrichment and automation [2][4]. - The platform transforms content searches into instant recommendations based on various parameters, real-time viewer feedback, and mood, while also providing accessibility through automatic translation and advanced navigation features [3][4]. - TV Genie allows content editors to create short-form videos and textual summaries from long-form content, optimizing it for diverse viewer preferences and simplifying the curation process [4][7]. Group 2: Market Impact - The introduction of AI in video production and viewing is expected to significantly increase viewer engagement and monetization, while reducing operational complexities and costs for companies [5][7]. - Kaltura's TV Genie is part of a broader trend where companies are becoming media entities, leveraging AI to enhance their content offerings and viewer experiences [5][6]. Group 3: Beta Program Participation - Over 50 organizations, including large enterprises and educational institutions, are involved in the Genie Series' beta program, with notable participants like Reshet 13, which utilizes TV Genie for producing concise news segments [5][6]. - Reshet 13 reports that the use of TV Genie has improved their content repurposing capabilities, leading to increased viewership and engagement rates [6].