Portillo's Unveils First-Ever Loyalty Program: Direct to Digital Wallets, No App Required

CHICAGO, March 03, 2025 (GLOBE NEWSWIRE) -- Portillo's, the fast-casual restaurant concept known for its menu of Chicago-style favorites, today announced the launch of Portillo's Perks, an app-less loyalty program that rewards guests for their love of Portillo's. Portillo's Perks reimagines the traditional loyalty program by offering a fully digital experience that adapts to guest behaviors. Unlike standard point-based apps, Portillo's Perks lives in guests' digital wallets and delivers personalized rewards ...