Nature's Sunshine Launches First Integrated Brand Platform

Group 1 - Nature's Sunshine has launched a new brand platform called "Be More Earth," emphasizing its commitment to natural ingredients and the healing power of the Earth [1][2] - The brand's new tone focuses on honesty, humility, and appreciation for nature, showcasing the purity of its ingredients and the symbiotic relationship between humans and the Earth [2] - The integrated marketing campaign will be launched across various platforms, including the company's website, email, storefronts, and paid media channels such as Meta, Pinterest, and YouTube [3] Group 2 - Nature's Sunshine Products (Nasdaq: NATR) operates in over 40 countries, manufacturing nutritional and personal care products in its own facilities to ensure high quality and safety standards [4] - Crispin, the creative agency behind the new brand platform, has a long history of redefining creativity in advertising since 1965 and is recognized as one of the most awarded agencies [5]