Nature's Sunshine Launches First Integrated Brand Platform

Group 1 - Nature's Sunshine has launched a new brand platform called "Be More Earth," emphasizing its commitment to natural health and wellness [1][2] - The brand platform highlights the company's history of utilizing nature's healing powers and sourcing high-quality ingredients for over 50 years [1][2] - The visual design of the brand is inspired by the Earth, showcasing its uniqueness and restorative power [1][2] Group 2 - The new platform aims to differentiate Nature's Sunshine from competitors using synthetic ingredients, focusing on the purity and honesty of natural elements [2] - The marketing strategy includes a tone of honesty and humility, allowing the ingredients to speak for themselves [2] - The launch of the new work will be visible across various channels, including the company's website, social media platforms, and paid media [3] Group 3 - Nature's Sunshine Products operates in over 40 countries, manufacturing most of its products in state-of-the-art facilities to ensure high quality and safety [4] - The company is publicly traded on NASDAQ under the ticker symbol NATR [4] - Crispin, the creative agency behind the new brand platform, has a long history of redefining creativity in advertising since 1965 [5]