Veeva Commercial Pulse Improves Segmentation and Targeting with Brick-Level HCP Access Data for 21 Countries

Core Insights - Veeva Systems has launched Veeva Commercial Pulse, a data subscription service providing quarterly healthcare professional (HCP) access and multichannel engagement metrics for the life sciences industry [1][2] - The service aims to enhance segmentation, targeting, and engagement planning for commercial operations and data analytics teams [1][2] - Veeva Commercial Pulse is part of the broader Veeva Data Cloud ecosystem, which includes other products like Veeva OpenData, Veeva Link, and Veeva Compass [3] Product Features - Commercial Pulse offers unique HCP data that is derived from over 500 million Veeva CRM interactions, making it one of the most complete and accurate datasets for HCP access [1][6] - The data covers more than three million HCPs across 102 specialties and 21 countries, providing unmatched coverage for access and engagement metrics [6] - The initial data release includes 2024 quarterly data for multiple countries, with plans to expand to additional countries in Asia and Europe next year [2] Company Background - Veeva Systems is recognized as the global leader in cloud software for the life sciences industry, serving over 1,000 customers, including major biopharmaceutical companies and emerging biotechs [4] - The company is committed to innovation, product excellence, and balancing the interests of all stakeholders, including customers, employees, and shareholders [4]