Core Insights - Banzai International, Inc. has acquired Vidello, enhancing its AI-driven marketing tools and video solutions [1][5] - Vidello, based in London, serves over 90,000 customers with its video marketing tools, including the top-rated CreateStudio product [2] - The acquisition is projected to add approximately $6.5 million in revenue and $2 million in EBITDA to Banzai for the twelve months ending December 31, 2024 [4] Company Overview - Vidello provides essential video marketing and hosting tools for online businesses, aimed at enhancing engagement through high-quality video content [2][7] - Banzai specializes in AI-enabled marketing and sales solutions, targeting businesses of all sizes, with notable clients including Cisco and New York Life [7] Strategic Implications - The acquisition aligns with Banzai's strategy to build a comprehensive suite of video products, as stated by Banzai's CEO [3] - FE International acted as the exclusive M&A advisor for Vidello, facilitating a transaction that meets the strategic objectives of both companies [5][8]
FE International Advises on the Acquisition of Vidello by Banzai International, Inc.