Saucony® Launches Global Brand Campaign, "Run as One"

Core Concept - Saucony has launched a global brand campaign titled "Run as One," which aims to celebrate the connections formed through running and its cultural significance [1][2]. Group 1: Campaign Overview - The "Run as One" campaign emphasizes that running transcends mere physical activity, serving as a cultural phenomenon that unites people globally [2]. - The campaign features a 30-second anthem video showcasing the collective experience of running, highlighting the shared journey of runners, regardless of their experience level [2][5]. - The campaign will include a series of global run club events, both in-person and virtual, starting on March 4th, 2025, with coffee shop residencies in major cities [3][5]. Group 2: Event Details - The coffee shop residencies will begin at Ludlow Coffee Supply in New York City and expand to cities like Grand Rapids, Boston, and London, inspired by a previous successful collaboration [3]. - Each residency will host exclusive events with brand collaborators, fostering community and connection through running [3]. Group 3: Creative Development - The campaign was developed by Saucony's Creative Director Gus Johnston in collaboration with The Agency and produced by The Den, alongside director Cam Hicks and photographer Will Reid [4]. Group 4: Marketing Strategy - The campaign will utilize a diverse media mix, including out-of-home advertising in key markets such as NYC, Toronto, Boston, London, and Paris, as well as CTV, OLV, and social media channels [5]. Group 5: Company Background - Saucony, a division of Wolverine World Wide, Inc., is recognized as a leading global performance running brand, known for its innovative technologies and commitment to inspiring a better life through running [6].