SOUR PATCH KIDS® Introduces Glow Ups: The First-Ever Gummy Candy that Glows Under Blacklight

Core Insights - SOUR PATCH KIDS has launched a new product, Strawberry-Watermelon Glow Ups, which is the first gummy candy that glows under blacklight, featuring edible confetti made with turmeric extract [1][2] - The product aims to provide a multi-sensory experience beyond just taste, appealing to adventurous candy consumers [3] - SOUR PATCH KIDS Glow Ups will be available online on March 5th and at major retailers later in March, with a suggested retail price of $1.24 for a 3.08 oz bag and$2.98 for a 6.7 oz bag [5] Product Features - The Glow Ups are coated with flavorless turmeric extract confetti that emits a fluorescent glow under blacklight, allowing the strawberry-watermelon flavor to be the main focus [2] - The candy is designed for various events, enhancing experiences at concerts, gaming marathons, and movie nights [3] Marketing and Engagement - An exclusive Snapchat filter will be introduced, enabling users to experience the glow through augmented reality without needing a blacklight [4] - The product is positioned as a fun treat for social occasions, encouraging sharing and interaction among friends [3] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, with a portfolio that includes iconic brands like Oreo, Ritz, and Cadbury [7]