Core Insights - Better Choice Company, Inc. has appointed Dr. Paldeep S. Atwal as its United States Special Healthcare Advisor, aiming to enhance its healthcare offerings and strategic partnerships [1][3] - Dr. Atwal is recognized for his expertise in genomic medicine and rare diseases, with a strong background in advancing precision medicine initiatives [2][3] - The appointment is seen as crucial for the company's growth, particularly in the context of its upcoming acquisition of SRx Health [3] Company Overview - Better Choice Company, Inc. is a rapidly growing pet health and wellness company focused on providing nutrition-based products and services for pets [4] - The company aims to capitalize on trends in pet humanization and consumer health consciousness, with a portfolio that includes the Halo brand, which offers sustainably sourced pet food [4]
Better Choice Company Appoints Renowned Expert in Rare and Undiagnosed Diseases, Dr. Paldeep S. Atwal, as its United States Special Healthcare Advisor