Scripps(SSP) Prnewswire·2025-03-04 16:18Core Insights - Scripps Sports announced its production plans and new studio team for the 2025 season of the National Women's Soccer League (NWSL) on ION, starting March 15, 2025, following a successful inaugural season that reached over 20 million unique viewers [1][13]. Company Overview - Scripps Sports is part of The E.W. Scripps Company, which operates a diverse portfolio of media brands and is a significant player in local TV broadcasting [10][11]. - The NWSL is recognized as the premier women's professional soccer league globally, featuring clubs with national team players from various countries [12]. Broadcast Details - The NWSL on ION will feature 50 matches over 25 weeks, with Saturday night doubleheaders beginning March 15, 2025 [7]. - The network is available in 123 million homes and is one of the most-watched networks on television, providing coverage through pay TV, connected TV, and free ad-supported streaming platforms [2][10]. Studio Team - Seb Salazar and Kylen Mills will co-host the NWSL on ION studio shows, which are the first weekly studio shows dedicated to the NWSL by any broadcast network [3][4]. - Salazar has a strong background with ESPN, while Mills is an Emmy-nominated sportscaster with experience across major sports networks [4][5]. Audience Engagement - In its first season, ION attracted a significant female audience, with 57% of the P25-54 demographic and 55% of the P2+ audience being female [13]. - The NWSL on ION achieved an average audience of 145,000 P2+ per game, with a peak of 234,000 viewers for a specific match [13].