FleishmanHillard Hires Jim Joseph as Global Head of Brand Impact

Core Insights - FleishmanHillard has appointed Jim Joseph as the global head of Brand Impact, aiming to enhance its brand consulting capabilities to drive client business outcomes and sales growth [1][2] - The agency is shifting its focus from communications output to driving commercial outcomes, leveraging its strengths in data, strategic integration, and industry expertise under Joseph's leadership [2][4] Company Overview - FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement, and content strategy, and has received multiple awards for its performance in recent years [5] - The agency is part of Omnicom PR Group, which is the largest global network of communications and consulting agencies, housing top PR agencies like Ketchum and Porter Novelli [6] Leadership Changes - Jim Joseph's appointment is part of a broader restructuring of FleishmanHillard's global leadership team, which includes several new appointments across various regions and specialties [4] - The agency has recently appointed new market leadership in India, Texas, Thailand, and Singapore, as well as roles focused on Health and Life Sciences, TRUE Global Intelligence, Cybersecurity, and Responsible Business and Impact [4] Jim Joseph's Background - Prior to joining FleishmanHillard, Jim Joseph held various leadership roles at Ketchum, IPG Health, and BCW, and has extensive experience in brand management and marketing [3] - Joseph is also an adjunct instructor at New York University and has authored several books on marketing and parenting, indicating a strong background in both practical and academic aspects of the industry [3]