Portillo's to Boost Traffic With New Portillo's Perks Loyalty Program

Portillo's Inc. (PTLO) has unveiled its app-less loyalty program, Portillo's Perks, as a gratitude gesture to reward its customers.The target membership expected by the company for Portillo's Perks ranges between 1.5 million and 1.7 million signups by midsummer 2025.PTLO stock inched down 0.07% during trading hours but inched up 0.3% in the after-hours session on Monday.Benefits of Portillo’s’ New Loyalty ProgramPortillo's Perks will be offering a fully digital experience that will adapt to the guests’ beha ...