Potbelly Launches Large Area Developer Incentive Program for Multi-Unit Franchisees

Core Points - Potbelly Corporation has launched the Potbelly 50/50 Large Area Developer Incentive Program to reward franchisees for efficient shop development timelines, supporting long-term growth plans [1][2] - The program offers financial benefits such as reduced initial franchise fees, reduced deposit fees, and a 50% discount on royalty fees for franchisees who open at least 15 shops within eight years [2][3] - The company aims to attract existing franchisees from non-competing brands with strong financial backgrounds to help scale the Potbelly brand across various U.S. markets [3] Company Overview - Potbelly Corporation is a neighborhood sandwich concept that has been operating for over 40 years, known for its warm sandwiches, salads, and shakes [5] - The company has more than 440 shops in the U.S., including over 90 franchised locations, and emphasizes fresh, fast, and friendly service [5]