Veeva CRM Pulse Improves Segmentation and Targeting with Brick-Level HCP Access Data for 21 Countries

Core Insights - Veeva Systems has launched Veeva CRM Pulse, a data subscription service that provides quarterly healthcare professional (HCP) access and multichannel engagement metrics for the life sciences industry [1][2] - The service aims to enhance segmentation, targeting, and engagement planning for commercial operations and data analytics teams [1][2] Product Details - Veeva CRM Pulse is derived from over 500 million Veeva CRM interactions, making it a comprehensive source of HCP access data [1] - The product is currently available for Veeva's CRM customers, with 2024 quarterly data covering multiple countries including the United States, Canada, and several European nations [2] - Quarterly data releases for 2025 are set to begin in April, with plans to expand availability to additional countries in Asia and Europe next year [2] Company Overview - Veeva Systems is recognized as the global leader in cloud software for the life sciences industry, serving over 1,000 customers ranging from large biopharmaceutical companies to emerging biotechs [4] - The company is committed to innovation, product excellence, and balancing the interests of all stakeholders, including customers and shareholders [4]