Workflow
Giftify, Inc. Launches Sports Ticket & Merchandise Savings Platform as Fan Expenses Surge

Core Insights - Giftify, Inc. is expanding its CardCash.com platform into the sports retail sector to provide cost-saving solutions for consumers ahead of the 2025 MLB season [1][5] - The average cost for a family of four to attend a baseball game has risen to $152, with premium seats increasing by up to 38.8% [2] - CardCash.com offers discounted gift cards from major retailers, allowing families to save on tickets and merchandise, with potential savings of 10-20% [3][4] Group 1: Company Strategy - The expansion into the sports retail sector is part of the company's strategic growth initiative for 2025 [1] - The platform allows consumers to purchase discounted gift cards and monetize unused gift cards, creating a financial ecosystem for sports fans [4][5] - The initiative aims to engage consumers in high-frequency spending categories, enhancing recurring engagement with the platform [5] Group 2: Market Context - Rising ticket prices are prompting fans to seek savings, with the average cost of attending a game significantly increasing [2] - Families can save over $30 on tickets by using discounted gift cards purchased through CardCash.com [3] - The company encourages fans to exchange unused gift cards for cash or store credit, promoting a culture of maximizing value from existing resources [4][5]