Core Insights - MMA.INC is expanding its digital platform BJJLink into Latin America to support the growth of Brazilian Jiu-Jitsu (BJJ) and engage with gym owners, coaches, and participants [2][5][10] Expansion Strategy - A dedicated Latin American task force has been established to expand BJJLink's presence across 300+ gym partners in key markets such as Brazil, Colombia, Peru, Ecuador, Mexico, and Chile [3][8] - The company has identified over 300 key opinion leader academies to penetrate significant market opportunities, aiming to expand into thousands of gyms over time [3][8] Revenue Potential - The Latin American market presents a potential annual revenue opportunity of up to $15 million from just 300 gym partners, based on an average of 200 members per gym [4][11] - Revenue generation will be driven through B2B subscriptions and transaction revenue via BJJLink, alongside cross-selling opportunities with the Warrior Training Program [4][11] Digital Transformation - BJJLink is positioned as the digital hub for BJJ in Latin America, offering advanced gym management tools, member engagement features, and a subscription-based monetization model [7][8] - The platform aims to enhance community engagement and operational efficiency for BJJ academies, supporting the growing demand for digital infrastructure in the martial arts sector [8][10] Market Context - Brazilian Jiu-Jitsu is experiencing rapid growth in Latin America, driven by increasing participation rates and the popularity of tournaments [10][15] - The expansion of BJJLink is expected to revolutionize how BJJ gyms connect with fans and promote the sport as part of health and fitness regimes [9][10]
MMA.INC Expands Further into Latin America with BJJLink Capitalizing on Growth of Brazilian Jiu-Jitsu: $15 Million Annual Revenue Opportunity*