Sportsman’s Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership

Core Viewpoint - Sportsman's Warehouse has announced an exclusive partnership with Byrna Technologies to create dedicated in-store and e-commerce shop-in-shops featuring Byrna's less-lethal personal protection solutions, enhancing customer experience and expanding market share in personal protection [1][2][3] Group 1: Partnership Details - The partnership will feature Byrna's patented launchers and provide customers with live-fire demo experiences in select Sportsman's Warehouse locations [1][2] - Sportsman's Warehouse will utilize its existing infrastructure, including archery lanes, to facilitate hands-on product demonstrations [2] - The collaboration aims to attract new customers and increase store traffic by leveraging Byrna's marketing channels and pro-Second Amendment influencers [2][3] Group 2: Market Strategy - The companies plan to quickly build dedicated Byrna sections in Sportsman's Warehouse stores, focusing on markets with high consumer interest in personal protection [2] - Byrna has reported an 80% conversion rate when customers demo their products live, indicating strong potential for sales growth through this partnership [3] - The partnership is positioned to enhance the overall in-store experience and meet the growing demand for less-lethal personal protection solutions [3]