Core Insights - Sportsman's Warehouse has announced an exclusive partnership with Byrna Technologies to create dedicated in-store and e-commerce shop-in-shops featuring Byrna's less-lethal personal security solutions [1][2][3] - The partnership aims to enhance customer experience by providing live-fire demonstrations and expert training in select locations, thereby increasing customer engagement and driving store traffic [2][3] Company Overview - Sportsman's Warehouse is an outdoor specialty retailer with 146 stores across 32 states, focusing on providing gear and exceptional service to a diverse customer base [4] - The company is committed to meeting year-round personal protection needs, positioning itself to expand its share in the personal protection market through this partnership [2][3] Partnership Details - The partnership includes an exclusive shop-in-shop experience in big box specialty retail, with a focus on markets with high consumer interest in personal protection [2] - Byrna's products have shown an 80% conversion rate when customers demo them live, indicating strong potential for customer acquisition through this initiative [3]
Sportsman's Warehouse and Byrna Technologies Launch Exclusive Omni-Channel Partnership