Tom's of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening

Core Insights - Tom's of Maine has launched a new whitening toothpaste called Whiten+, which utilizes naturally derived mineral technology and plant-based cleansers to effectively remove 95% of surface stains within two weeks of use with twice-daily brushing [1][6] Product Details - Whiten+ is available in two formulas: Whiten+ Deep Clean (Fluoride) in Peppermint and Spearmint, and Whiten+ Coconut Oil (Fluoride-Free) in Gentle Mint, catering to consumers seeking natural and effective whitening solutions [2] - The toothpaste is priced at a manufacturer's suggested retail price (MSRP) of $5.99 for a 4.0 oz tube and is available nationwide at major retailers such as Walmart, Target, and Amazon [4] Company Commitment - Tom's of Maine emphasizes its commitment to sustainability and community impact as a certified B Corporation, focusing on transparency and environmental care [4][5] - The company has a history of supporting nonprofits by donating 10% of its profits and encourages employees to volunteer 5% of their paid time for causes they are passionate about [5] Product Features - Key features of Whiten+ include the prevention of new stains after three weeks of use, enamel safety, and the absence of harmful ingredients such as sodium lauryl sulfate (SLS), peroxide, gluten, artificial colors, sweeteners, or preservatives [6] - The product is crafted with vegan ingredients and packaged in a recyclable tube, aligning with the company's environmental values [6]