Mobilink Bank Wins GLOMO Award for Invisible Heirs Campaign

Group 1: Company Achievements - VEON Ltd.'s subsidiary, Mobilink Microfinance Bank, won the 'CMO Marketing Campaign' Award at the GSMA Global Mobile (GLOMO) Awards for its Invisible Heirs campaign [1][3] - The Invisible Heirs campaign addresses gender-based financial inequality in Pakistan and includes an inheritance calculator in the Dost mobile app [2][3] - Mobilink Microfinance Bank has previously received recognition for the Invisible Heirs campaign, including the 'Digital Nations Video Creativity Award' at GSMA's M360 Asia-Pacific event in 2024 [3] Group 2: Leadership Statements - Aamir Ibrahim, CEO of Jazz and Chairman of Mobilink Microfinance Bank, emphasized the campaign's role in driving societal change and empowering women financially [3] - Haaris Mahmood Chaudhary, President & CEO of Mobilink Microfinance Bank, highlighted the importance of equipping women to claim their inheritance as a step towards reshaping gender equality in Pakistan [3] Group 3: Industry Context - JazzCash, Pakistan's largest fintech, was shortlisted for the GLOMO Awards in the 'Best Fintech Innovation' category for its Tap Pay for Business feature [4] - VEON operates across six countries, providing digital services to nearly 160 million customers, and is committed to economic growth through technology [5]