Mobilink Bank Wins GLOMO Award for Invisible Heirs Campaign

Group 1 - VEON Ltd.'s subsidiary, Mobilink Microfinance Bank, won the 'CMO Marketing Campaign' Award at the GSMA Global Mobile Awards for its Invisible Heirs campaign, which addresses women's inheritance rights in Pakistan [1][3] - The Invisible Heirs campaign includes an inheritance calculator in the Dost mobile app, enabling women to calculate their rightful inheritance and features a video narrative that raises awareness about the challenges women face [2][3] - Aamir Ibrahim, CEO of Jazz and Chairman of Mobilink Microfinance Bank, emphasized the campaign's role in driving societal change and empowering women financially, highlighting VEON's mission to create transformative digital services [3] Group 2 - Haaris Mahmood Chaudhary, President & CEO of Mobilink Microfinance Bank, described the award as a significant step towards enhancing women's financial independence and reshaping gender equality in Pakistan [3] - VEON has a history of success at the GLOMO Awards, with previous recognition for its initiatives, including Kyivstar's award for mobile innovation in humanitarian situations [3] - JazzCash, Pakistan's largest fintech, was also shortlisted for the GLOMO Awards in the 'Best Fintech Innovation' category for its Tap Pay for Business feature [4] Group 3 - VEON operates across six countries, serving nearly 160 million customers and is committed to transforming lives through technology-driven services [5] - Mobilink Microfinance Bank is recognized as Pakistan's leading digital microfinance institution, focusing on financial inclusion and digital transformation, and was awarded 'Best Microfinance Bank' at the Pakistan Banking Awards 2024 [6]