NASDAQ Listed TNL Mediagene Launches English Edition of Pan-Asian Retail Media Network (RMN) Trends White Paper, Expands Global Reach

Core Insights - The white paper titled "2025 Pan-Asian RMN Trends" provides valuable insights into the rapidly growing Asian Retail Media Network (RMN) market, highlighting its potential for businesses looking to capitalize on this sector [2][3][4]. Industry Overview - eMarketer projects that global RMN ad spending will reach $140 billion by 2024, indicating significant growth potential in the advertising landscape [3]. - Taiwan's retail media market is estimated to be worth NT$70 billion in 2023, showcasing the robust growth opportunities within the region [3]. Company Background - TNL Mediagene, formed from the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc. in May 2023, operates across various media platforms in Chinese, Japanese, and English [4]. - The company focuses on delivering original and licensed media content, AI-powered advertising solutions, and e-commerce services, with a workforce of approximately 550 employees across Asia [4]. Collaborative Efforts - The collaboration between INSIDE, Digiday Japan, and Ad2 aims to provide actionable insights into the Asian RMN market, enhancing the understanding of digital advertising trends [2][6]. - INSIDE focuses on Taiwan's digital marketing trends, while Digiday Japan specializes in Japan's RMN landscape, and Ad2 showcases real-world case studies of RMN effectiveness [6].