Core Viewpoint - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution in the Kansas City metro area through a partnership with Balls Food Stores, utilizing promotional strategies to enhance visibility and sales [1][3][9] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [7] - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate quality and a balanced lifestyle [4][5] Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as an all-natural option without added sweeteners [5] - The beer is produced in partnership with AlcSource and is positioned as a product that embodies American values [4][5] Promotional Strategy - The "Scan to Win" promotion will be featured in three Price Chopper and two Hen House grocery store locations, allowing customers to enter for a chance to win a collectible American Rebel safe [2][3] - The promotional displays will prominently feature Rebel Light Beer, aiming to drive customer engagement and sales [2][9] Partnership Insights - The collaboration with Balls Food Stores is rooted in shared community values and a commitment to fresh foods, enhancing the brand's local presence [3][6] - The CEO of Balls Food Stores expressed enthusiasm for the partnership, highlighting the cultural alignment and potential for customer appreciation of Rebel Light [3]
American Rebel Light Beer Continues Rapid National Retailer Rollout Momentum with Multi-Case Placement Throughout Balls Food Stores, a Leader in the Kansas City Metro Market for Over 100 Years