Core Viewpoint - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution through a partnership with Balls Food Stores in the Kansas City metro area, leveraging promotional activities to enhance brand visibility and customer engagement [1][3]. Group 1: Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, recently entering the beverage industry with American Rebel Light Beer [8]. - The company emphasizes its patriotic values and commitment to quality in its product offerings, particularly with American Rebel Light Beer [4]. Group 2: Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier beer option [5]. - The beer is all-natural, free from added supplements, corn, rice, or other sweeteners commonly found in mass-produced beers [5][7]. Group 3: Promotional Activities - The "Scan to Win" promotion will be featured in select Price Chopper and Hen House grocery stores, allowing customers to enter for a chance to win a collectible American Rebel safe [2][7]. - The promotional strategy has seen success in Tennessee and is now being rolled out in Kansas City, reflecting a strong partnership between American Rebel and Balls Food Stores [3]. Group 4: Partnership Insights - The collaboration with Balls Food Stores, which operates 26 locations in the Kansas City area, is rooted in shared community values and a commitment to fresh foods [6]. - Both companies' leadership has personal ties to the Kansas City area, enhancing the partnership's authenticity and community engagement [3].
American Rebel Light Beer Continues Rapid National Retailer Rollout Momentum with Multi-Case Placement Throughout Balls Food Stores, a Leader in the Kansas City Metro Market for Over 100 Years