Introducing the Guinness Lovely Day Project

Core Insights - Guinness aims to celebrate St. Patrick's Day by sharing real stories of community connections and experiences through the "Lovely Day Project" [1][2] - The brand encourages participation by inviting people to share their St. Patrick's Day moments via social media and a dedicated website [1][2] Company Initiatives - Guinness is hosting a 40 Days of Guinness Giveaways leading up to St. Patrick's Day, with daily prizes including a grand prize trip to the Open Gate Brewery in London [4] - The company is partnering with Dermot Kennedy for the Misneach Festival, celebrating Ireland's music history [4] - Guinness will participate in numerous parades across major cities like New York, Boston, and Chicago [4] - The brand is sponsoring the Chicago River dyeing event on March 16, continuing its tradition of involvement in local festivities [4] - Special events and offerings will be available at the Guinness Open Gate Brewery locations in Chicago and Baltimore, including live music and themed merchandise [4] Product Offerings - Guinness is introducing a limited-edition cream cheese schmear in collaboration with PopUp Bagels, available from March 13 to March 19 [4] - The brand is promoting its non-alcoholic option, Guinness 0, for those who wish to celebrate without alcohol [2] Brand Popularity - Guinness is recognized as the world's most popular stout, brewed in 49 countries and sold in over 150, with nearly 9 million glasses consumed daily [5]