Quad Enters the Branded Solutions Market, Delivering Unforgettable Brand Merch with White-Glove Service

Core Insights - Quad/Graphics Inc. is expanding into the $26.6 billion branded solutions market, enhancing its portfolio of integrated marketing solutions [1] - The new branded solutions group aims to provide a seamless and brand-aligned approach to promotional goods, relieving marketers of the complexities of managing branded goods programs [2][4] Company Overview - Quad is a marketing experience company that connects brands with consumers through a comprehensive range of marketing and print services, integrating creative, production, and media solutions [5] - The company employs over 12,000 people across 14 countries and serves approximately 2,500 clients, including leading companies in various industries such as retail, financial services, and health [6] Market Context - 77% of marketers report facing complexity within their marketing ecosystem, indicating a significant demand for streamlined branded solutions [4] - The branded solutions market is part of a broader trend where promotional goods are seen as extensions of a brand's story, emphasizing the importance of brand consistency and quality [4]