Core Insights - The Stand Group has partnered with Cineverse to enhance its digital presence through the launch of the WITZ Podcast Network, aiming to monetize existing comedy programming and develop new intellectual property (IP) [1][2][5] - The partnership will kick off at the SXSW event, coinciding with the release of the comedy/horror film "The Toxic Avenger" [1][5] - Cineverse's podcast network is expanding into the comedy genre, which is currently the most popular podcasting category in the U.S., having grown its revenue share significantly from 2022 to 2024 [4] Company Overview - The Stand Group has been a prominent player in the New York comedy scene for about two decades, hosting top comedians and providing a venue for live performances [10] - Cineverse operates a top-10 podcast network with over 35 audio series, focusing on horror, true crime, and entertainment content [7][8] - The WITZ Comedy-TV channel, launched in 2022, features original programming and aims to deliver fresh, uncensored comedy content to audiences [11] Financial Performance - Cineverse's podcast and related revenue increased by 39% year-over-year in its most recently reported quarter [8] - The comedy podcast genre has gained 300 new advertisers in Q3 2023 alone, indicating strong market demand [4] Strategic Goals - The partnership aims to maximize marketing, promotional, and sales initiatives for new creators and original IP [3][6] - The collaboration is expected to enhance Cineverse's credibility in the comedy genre and leverage the WITZ Podcast Network for promotional campaigns [6]
Cineverse and Leading Comedy Club Brand The Stand Group to Launch WITZ Podcast Network Through New Development and Distribution Pact