Liverpool FC and 1PointFive Announce Product Collaboration for Merchandise Using Direct Air Capture Technology

Core Insights - Liverpool Football Club (LFC) has partnered with 1PointFive to launch exclusive products aimed at reducing carbon emissions for its supporters [1][5] - The collaboration utilizes 1PointFive's Direct Air Capture technology to offset the carbon footprint of the products by removing an equivalent amount of CO2 from the atmosphere [2][3] - This initiative is part of LFC's sustainability program, The Red Way, which aims to halve operational emissions by 2030 and achieve net zero by 2040 [5] Company Overview - Liverpool FC is a historic football club founded in 1892, known for its significant achievements including 19 League Titles and 6 European Cups [9] - The club emphasizes sustainability and social responsibility through initiatives like The Red Way, which focuses on environmental impact and community engagement [10] Industry Context - 1PointFive is a carbon capture, utilization, and sequestration (CCUS) company that aims to combat climate change by deploying decarbonization solutions, including Direct Air Capture technology [11] - The partnership with LFC aligns with a growing trend among major corporations, such as Microsoft and Amazon, to invest in carbon dioxide removal credits [4]