Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines

Dine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee's and IHOP."We had a soft year in 2024, which disappoints us, but we're focused on improving that in 2025," Dine Brands CEO John Peyton told CNBC. "We've got to have compelling messages and compelling promotions and compelling reasons to drive traffic into the restaurants."Dine on Wednesday reported fourth-quarter U.S. same-store sales dropped 4.7% at Applebee's and 2.8% at IH ...