Best Marketing Automation Platform (2025): Klaviyo Named Top Marketing Automation Software by Software Experts

Core Insights - Klaviyo has been recognized as the top marketing automation software for 2025 by Software Experts, highlighting its innovation in AI-driven automation and first-party data strategies [1][12]. Company Overview - Klaviyo, founded in 2012 and headquartered in Boston, Massachusetts, specializes in marketing automation solutions for B2C, focusing on email and SMS marketing, with over 167,000 businesses relying on its platform [3][4]. Product Features - The platform unifies customer data to deliver personalized experiences across various digital channels, including email and SMS, and offers over 350 pre-built integrations for businesses [2][4]. - Klaviyo's B2C CRM capabilities have been expanded to optimize engagement across multiple touchpoints, emphasizing first-party data and AI-driven automation [7][8]. - New features include omnichannel connectivity, allowing brands to coordinate marketing efforts across email, SMS, mobile push notifications, and product reviews [9][10]. Industry Trends - The marketing automation landscape is evolving, with businesses increasingly adopting data-driven tools to enhance customer engagement and streamline processes [5][11]. - The shift towards AI-enhanced automation and first-party data strategies is driving investments in tools that provide real-time insights and seamless integration across marketing and service channels [13].