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Home Depot launches Magic Apron, a generative AI customer guide
HDHome Depot(HD) Techxplore·2025-03-07 11:58

Core Insights - Home Depot has launched an AI-powered online concierge named Magic Apron to assist customers with product inquiries and project guidance [1][2][3] Company Overview - Home Depot is a Georgia-based home improvement retailer that has integrated AI into its operations for over a decade, enhancing customer experience through technology [3][5] - The company aims to replicate the in-store associate experience digitally, allowing customers to receive real-time assistance online [4][6] Product Features - Magic Apron utilizes advanced large language model tools to provide detailed answers about products, summarize reviews, and offer project recommendations [2][3][6] - The AI tool is accessible via a chat bar on millions of product pages on Home Depot's website and app [2][9] Development and Training - The AI model has been trained using Home Depot's proprietary knowledge and product catalog, with input from company experts and data scientists [6] - The intent is to facilitate conversations that evolve from product inquiries to project discussions, similar to in-store interactions [6] Future Enhancements - Home Depot plans to expand Magic Apron's capabilities to include project inspiration, design ideas, product comparisons, and personalized recommendations [10] - Future updates will enable the concierge to remember past interactions and order histories to better cater to customer needs [10]