Home Depot Brings Magic Apron AI Tool to Enrich Customers' Experience

Core Insights - Home Depot is focused on creating a seamless customer experience through its "One Home Depot" investment plan, which emphasizes supply chain expansion, technology investments, and digital enhancements [1] - The company is launching Magic Apron, a suite of generative AI tools designed to assist customers with home improvement queries and product information, available 24/7 [2] - Magic Apron is currently integrated into millions of product pages on Home Depot's website and mobile app, with plans to extend its functionality to support professional contractors and business account users [3] Technology and Innovation - Magic Apron utilizes Home Depot's proprietary knowledge base and human expertise to provide accurate and reliable information, continuously learning from customer feedback [4] - The tool is powered by advanced large language models and aims to enhance customer interactions by providing project inspiration, design ideas, product comparisons, and recommendations [4] Business Strategy - Home Depot is committed to expanding its business and capturing market share by creating an interconnected customer experience and enhancing its pro wallet through a unique ecosystem [5] - The company's interconnected retail strategy and robust technology infrastructure have led to increased web traffic and improved online conversions, driven by enhanced search capabilities and fulfillment [6] Market Performance - Home Depot's shares have increased by 2.7% over the past six months, slightly outperforming the industry growth of 2.6% [7]