3月中国零售业景气指数扩张 消费市场活力稳步提升

Core Insights - In March, China's retail industry prosperity index reached 50.2%, showing a year-on-year and month-on-month increase of 0.1 percentage points, remaining in the expansion zone [1] Retail Industry Performance - The leasing operation index increased by 0.3 percentage points month-on-month, indicating stabilized development confidence among leasing enterprises and a significant rise in shop rental rates [1] - The e-commerce operation index rose by 0.8 percentage points month-on-month, reflecting positive trends in online retail [1] Market Dynamics - March marks the peak season for the launch of new products in the retail sector, with an increase in new stores, new products, and diversified, personalized retail service scenarios [1] - The consumer market shows a noticeable recovery in vitality, driven by favorable policies such as the expansion of "trade-in" programs and innovations in the retail industry [1]