Best SMS Marketing Service (2025): Klaviyo Awarded Top SMS Marketing Platform by Consumer365

Core Insights - Klaviyo has been recognized as the top SMS marketing platform for 2025, emphasizing the growing significance of SMS marketing in customer engagement and sales [1][5][11] Company Overview - Klaviyo, founded in 2012, specializes in marketing automation for e-commerce businesses and integrates email and SMS for personalized customer experiences [5] - The company has powered over 167,000 businesses globally, showcasing its extensive reach and impact in the marketing automation space [5] SMS Marketing Effectiveness - SMS marketing boasts an open rate exceeding 90%, with most messages read within three minutes, making it a highly effective communication channel [3] - 74% of consumers subscribe to SMS updates from brands, and 65% have made a purchase earlier than planned due to a text message, indicating strong consumer engagement [4] Multi-Channel Strategy - Klaviyo adopts a holistic approach to customer engagement by optimizing across multiple channels rather than relying solely on SMS [6] - The platform analyzes customer behavior and intent to determine the most effective communication method, enhancing engagement while preventing over-messaging [7] Revenue Generation - SMS campaigns generate higher revenue per recipient than email, presenting a lucrative opportunity for marketers [9] - Klaviyo's SMS marketing service includes advanced tools for multichannel attribution and real-time performance insights, supporting effective campaign optimization [10] Innovation and Usability - Consumer365 highlights Klaviyo's ability to blend innovation, data, and usability, which contributes to measurable results in customer engagement [11]