Zheng Quan Shi Bao Wang·2025-03-10 00:52Core Viewpoint - The trend of adding English suffixes to product names is extending from the electronics sector to the new energy vehicle (NEV) industry, indicating a shift in naming conventions that emphasizes technology and innovation [2][5]. Group 1: Advantages of English Suffixes in Technology Products - The use of English suffixes in technology products highlights the professional attributes and technological iteration value, providing three main advantages: differentiation of product series, clear product positioning, and enhancement of high-end product image for brand premium [4][3]. - Specific suffixes like "Pro," "Plus," "Pro Max," and "Ultra" serve distinct purposes, such as indicating professional versions, larger sizes, and flagship models with top specifications and prices [3][4]. Group 2: Naming Strategies in the NEV Industry - NEV companies are adopting naming strategies similar to those in the technology sector, as seen with brands like Xiaopeng and Xiaomi, which use suffixes like "Ultra" to emphasize technological innovation and appeal to consumers [5][6]. - This shift in naming conventions helps NEVs differentiate themselves from traditional fuel vehicles, which typically focus on engine technology and performance, thereby enhancing their high-tech image and resonating with younger, tech-savvy consumers [6][4]. Group 3: Consumer Perception and Market Positioning - The adoption of technology-like naming conventions in NEVs may lack elements that consumers prioritize, such as driving experience and handling, which are often highlighted in traditional automotive naming [6]. - While the trend towards similar naming conventions can enhance brand recognition, it may also lead to a loss of individuality, potentially affecting consumer perception of brand differentiation [6][4].