Wingstop Auctions Off First-Ever Bottle of Their Iconic Ranch, Complete with a Year's Supply

Core Insights - Wingstop is launching its house-made ranch dressing for sale, responding to customer demand for bottled ranch [2] - The company is celebrating National Ranch Day by offering free ranch to customers and hosting an auction for a year's worth of ranch refills [2][3] - Proceeds from the auction will benefit Wingstop Charities, which focuses on community service [3] Company Overview - Wingstop was founded in 1994 and is headquartered in Dallas, TX, operating over 2,500 locations globally [5] - The company specializes in wings, tenders, and chicken sandwiches, offering 12 distinct flavors and signature sides [5] Financial Performance - In fiscal year 2024, Wingstop's system-wide sales increased by 36.8% to approximately $4.8 billion, marking 21 consecutive years of same-store sales growth [6] Industry Recognition - Wingstop was recognized on Ad Age's 'Hottest Brands' list and ranked 14 on Entrepreneur Magazine's 'Franchise 500' [7] - The company also received accolades as one of QSR Magazine's "Best Brands to Work For" and earned a "Best Places to Work" certification in 2023 [7]