Zaya Younan, El Septimo CEO, Awarded U.S. Design Patent for Revolutionary Refrigerator Ashtray

Company Overview - El Septimo Cigars has been awarded the first-ever U.S. Design Patent in the 600-year-old cigar industry for a multi-functional cigar ashtray assembly [1][4] - The company is recognized for its exceptional, handcrafted cigars made from the finest aged tobacco, symbolizing luxury and refinement in the cigar market [5][6] - El Septimo is owned by the $6.2 billion private equity firm, Younan Company, and has experienced innovation and expansion under the leadership of CEO Zaya Younan [7] Product Innovation - The patented ashtray combines four distinct features: an ash collector, a built-in cooling chamber, a cigar humidor, and a refreshment cup, all without the need for electricity or batteries [1][9] - The cooling ashtray is designed to manage the high temperatures of cigars, which can reach up to 880°C (around 1600°F) at the burning tip, preserving and amplifying the flavor of the cigar [2][4] - The ashtray features three compartments: an ashtray surface, a removable cooling chamber, and a humidor for storing cigars, all presented in an elegant design [4][9] Market Positioning - El Septimo's commitment to aesthetics and luxury extends to its packaging and marketing strategies, enhancing the brand's allure among connoisseurs and collectors [6] - The company aims to create a lifestyle that appeals to discerning smokers, broadening its appeal and deepening its impact on the luxury cigar market [7] - The innovation of the refrigerator ashtray marks a new chapter in the cigar industry, showcasing the company's ability to invent accessories that have not been previously considered [3][8]