Yum!(US:YUM) Prnewswire·2025-03-11 11:02Core Concept - Pizza Hut is launching a new customizable Pizza Charcuterie board, aimed at enhancing social gatherings and celebrating Pi Day [1][2][3] Product Offering - The Pizza Charcuterie is priced at $24.99 and includes 2 medium pizzas, 8 boneless wings, and a choice of sticks and dips [2][4] - Customers can design their own board with a maximum of 10 toppings on the pizzas [4] Marketing Strategy - Pizza Hut collaborated with former NFL player Robert Gronkowski to promote the Pizza Charcuterie, leveraging his popularity and personality [2][3] - The Chief Marketing Officer emphasized the trend of creative charcuterie boards and positioned the Pizza Charcuterie as a fun and impressive option for various social occasions [3] Company Background - Pizza Hut, a subsidiary of Yum! Brands, has a long history of innovation in the pizza industry, with over 19,500 restaurants in more than 100 countries [5] - The company has a strong digital presence, with over half of its transactions coming from digital orders [5]