Yum!(US:YUM) Prnewswire·2025-03-11 11:02Core Concept - Pizza Hut has introduced a new customizable product called Pizza Charcuterie, aimed at enhancing social gatherings and celebrating Pi Day [1][2][3] Product Offering - The Pizza Charcuterie is priced at $24.99 and includes 2 medium pizzas, 8 boneless wings, choice of sticks, and 2 dips, with a maximum of 10 toppings [2][4] - The product is designed to be visually appealing and encourages customers to create their own unique pizza boards [1][3] Marketing Strategy - Pizza Hut collaborated with former NFL player Robert Gronkowski to promote the Pizza Charcuterie, leveraging his popularity and personality to attract attention [2][3] - The Chief Marketing Officer emphasized the shift from traditional charcuterie boards to a pizza-centric experience, highlighting the fun and social aspect of the new offering [3] Company Background - Pizza Hut, a subsidiary of Yum! Brands, has a long history of innovation in the pizza industry, with over 19,500 restaurants in more than 100 countries [5] - The company has a strong digital presence, with over half of its transactions coming from digital orders, reflecting its commitment to modernizing the customer experience [5]