Resmed Unveils Unified Brand to Lead the Global Sleep and Health Technology Revolution

Core Insights - Resmed is undergoing a brand evolution to unify its brand portfolio and enhance accessibility to sleep and breathing health solutions for consumers and healthcare providers globally [1][4] - The company aims to transform into a fully integrated health technology brand, reflecting its growth in direct-to-consumer engagement and expanding its reach to millions [2][5] Company Overview - Resmed has been a pioneer in respiratory therapy for 35 years, introducing innovations such as CPAP therapy and digital health solutions [2] - The company has a mission to empower 500 million people worldwide to achieve their full health potential by 2030 [5] Market Context - Over 2.3 billion people globally suffer from sleep apnea, insomnia, COPD, or other respiratory issues, highlighting a significant market opportunity for Resmed [3] - The 2025 Global Sleep Survey indicates that one-third of respondents experience sleep difficulties, emphasizing the need for effective sleep health solutions [3] Brand Strategy - The brand evolution includes consolidating brands, products, and services under a single Resmed identity, accompanied by a new visual identity and logo [4] - The strategy aims to make sleep and breathing health a mainstream priority in global healthcare, reflecting a shift in consumer attitudes towards proactive health management [4] Marketing Initiatives - Resmed is launching a U.S. consumer campaign to destigmatize CPAP therapy and promote sleep health [7] - The company is also implementing a primary care physician education campaign in the U.S. to facilitate earlier diagnosis and intervention for sleep apnea [7] - A sleep health awareness campaign is planned in key markets in Asia Pacific and Europe to address barriers to seeking treatment for sleep apnea [7]