Lovesac Revives Recliner Culture with Kathy Hilton, Jay Shetty and Funny Marco in New Campaign

Core Concept - The Lovesac Company is launching the "Recline of Civilization" campaign to promote its new Reclining Seat, positioning reclining as an aspirational lifestyle choice that counters the hustle culture prevalent today [2][4]. Product Overview - The Reclining Seat is designed to integrate seamlessly with the existing Sactionals product line, featuring a hidden reclining mechanism and customizable options such as seat depths, arm shapes, and back styles [5][6]. - Customers can choose from over 150 washable, interchangeable covers, enhancing the product's versatility and ease of maintenance [6]. Marketing Strategy - The campaign features notable personalities like Kathy Hilton, Jay Shetty, and Funny Marco, aiming to destigmatize relaxation and self-care while promoting the benefits of slowing down [3][4]. - The marketing message emphasizes the importance of rest for peak performance, aligning with the company's philosophy that comfort and relaxation are essential in today's fast-paced world [5]. Company Background - The Lovesac Company, based in Stamford, Connecticut, focuses on technology-driven furniture design, emphasizing sustainability and innovation in its product offerings [8]. - The company is recognized for its modular couches (Sactionals) and premium foam beanbag chairs (Sacs), and has received awards for its commitment to responsible production [8].