Saucony® Announces 11 New Athletes to its 2025 North American Roster of Professional Runners

Core Insights - Saucony has announced its 2025 North American roster of professional runners, adding 11 new elite athletes to its existing team, which includes nine current athletes [2][3] - The brand emphasizes its commitment to fostering talent and community in running, aligning with its ethos of "Run as One" [1][5] - The integration of new athletes into product development aims to enhance performance and innovation, benefiting both elite and everyday runners [4][2] Company Strategy - Saucony's approach involves close collaboration with athletes in the product development process, ensuring high performance standards [4] - The brand's focus on community and connection among runners is highlighted as a key aspect of its mission [5] Market Context - The announcement coincides with the growing excitement for the 2028 Olympics in Los Angeles, which is expected to inspire a new generation of runners [5] - Saucony aims to leverage this momentum to strengthen its brand presence and support for athletes [5] Brand Background - Founded in 1898, Saucony is recognized as a leading global performance running brand, known for its innovative technologies and commitment to running culture [7]