Poland Gift Card and Incentive Card Intelligence Report 2025: A $2.77 Billion Market by 2029 Featuring Biedronka, Dino, Lidl, Kaufland, Zabka, Allergo, Media Expert, Empik, RTV Euro AGD, & Stokrotka

Core Insights - The gift card market in Poland is projected to grow by 8.6% annually, reaching a market value of USD 2.07 billion in 2025 [1][5] - The market experienced a robust growth from 2020 to 2024, with a compound annual growth rate (CAGR) of 9.6%, and is expected to continue growing at a CAGR of 7.5% from 2025 to 2029, reaching approximately USD 2.77 billion by the end of 2029 [2][5] Market Dynamics - The report provides over 100 key performance indicators (KPIs) that offer a comprehensive understanding of the gift card market dynamics, segmented by digital and e-gift card sales, distribution channels, key occasions, and demographic trends [3][8] - Insights into consumer behavior and retail spending dynamics are included, with KPIs in both value and volume terms to facilitate an in-depth understanding of end market dynamics [3][8] Market Scope - The report covers a forecast period from 2025 to 2029, with detailed analysis on the gift card market size across various consumer segments, including retail and corporate consumers [5][10] - It includes insights on distribution channels, highlighting differences in gift card sales across online and offline channels, as well as first-party and third-party sales [8][11] Key Players and Segments - Major players in the Polish gift card market include Biedronka, Dino, Lidl, Kaufland, Zabka, and others, with segmentation by consumer type and product categories [9][10] - The report also analyzes gift card spending by various demographics, including age, income level, and gender, as well as by purchase occasion and payment method [12][11]