OUTFRONT Media and National Down Syndrome Society Partner on Powerful Billboard Campaign
From Saturday, March 15 to World Down Syndrome Day on Friday, March, 21, the billboards will spotlight five individuals in their hometowns to raise awareness of Down syndrome. The campaign's message – "I Got That Extra" – highlights the extra traits that come with the copy of chromosome 21 in people with Down syndrome and celebrates the profound impacts these individuals make in our local communities. The creative is produced by OUTFRONT STUDIOS, OUTFRONT's in-house creative agency. "Down syndrome awareness ...